Long Lifespan: Real, high-quality fur garments can last for decades when properly cared for, whereas most synthetic faux-fur garments can shed, mat, or deteriorate over time. FAUX FUR wears much faster than real fur. REAL FUR is much more DURABLE than faux fur.

Natural Fiber: REAL FUR is an animal-derived natural material rather than a petroleum-based synthetic fiber that harms the environment.

Biodegradability: Unlike most polyester- and acrylic-based faux fur NATURAL FUR is BIODEGRADABLE and SUSTAINABLE!

Less Reliance on Plastics: Faux fur is commonly made from synthetic polymers such as polyester or acrylic, which are derived from fossil resources and have a negative effect on animals and environment.

Microfiber Considerations: Synthetic faux fur can release plastic microfibers during use and washing. Natural animal fibers don't create the same type of persistent plastic microfiber pollution.

Repairability: Quality fur garments can often be professionally repaired, restyled, relined, or altered, extending their useful life rather than requiring replacement. Real fur is sustainable, Faux fur is not!

Secondhand Longevity: Because fur can remain wearable for many years, real fur can keep an existing fur item in use without creating demand for a newly manufactured synthetic garment.

Warmth-to-Weight Performance: Fur's natural structure provides insulation by trapping air, giving it excellent warmth for its weight. Faux fur will not keep you warm.

Traditional Craftsmanship: Fur products have a long history of specialized craftsmanship, including techniques for preserving, sewing, repairing, and reusing pelts.